Hispanic Advertising Industry Pioneer Lionel Sosa Receives Top Honor

Posted on April 30, 2009

Hispanic Advertising Industry Pioneer Lionel Sosa Receives Top Honor.
During a special ceremony at the AHAA Media Buying and Planning Conference in Las Vegas, advertising professionals from around the country paid tribute to Sosa, a pioneer of the thriving advertising industry that specializes in marketing to the nation”s 46 million Hispanics and founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, a leading independent Hispanic advertising agency in the U.S.

‘Eduardo taught me a few things to live by,’ Sosa said in his acceptance remarks. ‘Be proud of your Latino culture and do the best work you can do, and you will always succeed. When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies. I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States.more

paidContent

Posted on April 29, 2009

paidContent.org - Microsoft To Spend Up To $100 Million On.
AdAge notes that despite launching a big advertising campaign in 2007, Ask.com”s market share nevertheless decreased and the company has since cut its ad budget. But Microsoft is definitely a believer in the power of ads (After all, it”s spending $300 million on an overall campaign to boost its image). And the company is convinced that perceptions of its search product?and not the product itself?are responsible for its lackluster market share, which badly trails Yahoo and Google. A Microsoft spokeswoman would not comment.

Related

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Microsoft Confirms Live Search Overhaul, But Will It Be Enough?

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Nuvilex, Inc

Posted on April 29, 2009

Nuvilex, Inc. Announces New Pricing for Cinnergen and Launch of.
The dLife advertising and promotion campaign is expected to launch in mid April. Its award-winning multimedia outlets include dLife TV, the only lifestyle TV series for people with diabetes, which airs every Sunday on CNBC at 7:00 PM ET/4:00 PM PT. With more than 80,000 pages of superior content, 9,000 diabetic recipes, and 400 videos, dLife.com is the leading online destination for diabetes information, inspiration and connection. The dLife network also includes: dLifeRadio, featuring the dLife Diabetes Minute, which can be heard on stations around the country and on XM Satellite Radio; and dLifeDirect, the only diabetes cooperative direct-mail program; professional programs; and more.

Phase one of the dLife partnership will include 1.2 million banner ads plus content integration on the dLife website, banner advertising in three upcoming dLife newsletters (350,000 circulation) and banner advertising in the upcoming Rite Aid Connect Newsletter (550,000 circulation).more

An Advertising Parable For The Holidays

Posted on April 28, 2009

Nintendo Advertising for Third-Parties They”ve Done It Before

Posted on April 28, 2009

Nintendo Advertising for Third-Parties They”ve Done It Before.
Following the release of the latest NPD numbers, things haven”t been looking especially stellar for traditional games from third parties on Nintendo”s platforms. Some say that if Nintendo were to advertise the games, and that might help. And it got me to thinking, ‘you know what? They actually used to do just that, and things seemed to go pretty well.’ Then again, I”m not sure that”s necessarily the kind of thing people mean, but it can”t hurt. Capcom”s Super Street Fighter II and Mega Man X, Acclaim”s Bart”s Nightmare and Mortal Kombat II, some other stuff… it works. Of course, back then, the only other game in town was SEGA; I know they made similar montage commercials, but I”m not sure that they ever featured anything beyond SEGA”s own titles. Can anyone tell me for sure? .more

GroupM bid to cut annual advertising rates

Posted on April 28, 2009

GroupM bid to cut annual advertising rates.
THE country”s largest advertising buying consortium, GroupM, is set to revolutionise annual rate negotiations with a central benchmarking system it hopes will drive down the price its clients pay for advertising.

The group, which places advertising worth $1.7 billion for its clients annually, took two years to develop the Matrix system, and will use it to underpin its 2010 financial year television rate negotiations, which are about to begin.

GroupM is also set to include comprehensive newspaper and magazine advertising data in the system for the first time, which it hopes will give it greater bargaining power in newspaper rate deals.

It comes as the newspaper industry prepares to reveal for the first time tomorrow consolidated newspaper advertising revenue figures across all publishers.more

Business briefs

Posted on April 27, 2009

Business briefs.
After taking the top advertising award locally for its Dundee beer campaign, Martino Flynn LLC has won more gold and silver awards in the American Advertising Federation”s mid-Atlantic district competition. The Rochester agency created an extensive campaign to rebrand High Falls Brewing”s line of craft beers, from redesigning labels and writing label copy for each of the six beers to launching a public service campaign raising awareness about the disappearance of honey bees. (Honey is a key ingredient in Dundee Honey Brown lager.)

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John Morgan makes a case for advertising

Posted on April 26, 2009

John Morgan makes a case for advertising.
What you may not know is that in addition to trial lawyer, political fundraiser and all-around media hound, Morgan also runs an advertising agency. Those television spots that provoke equal amounts of ire and devotion (Yes, Morgan says fans actually write to request autographs) are big business.

Thus, Morgan has perfected the art of self promotion and figured out a way to get paid at the same time.

Now he”s trying to grow that business alongside his law firm.

He sells his formula — script, videography and production — to personal-injury attorneys across the country through his ad agency, Practice Made Perfect.

It started about eight years ago when Morgan went on the road with seminars for other attorneys called ‘Creating the Multimillion Dollar Law Firm.’

‘At the end of it, we”d say if you would like to buy advertising from us, we”ve got an ad firm,’ he said.more

Sanctity of marriage upheld at State House

Posted on April 26, 2009

Sanctity of marriage upheld at State House.
Christopher Plante, executive director of the National Organization for Marriage in Rhode Island (NOM), who announced a television advertising campaign in support of marriage said the relationship benefits society when it is between a man and a woman.

‘One man and one woman has not only served our country well for 220-plus years, but serves humankind as well. The definition of marriage is one man and one woman brought together to raise healthy children,’ said Plante.

Gov. Donald Carcieri echoed Plante during a news conference held last Wednesday under the State House rotunda.

‘I”m a traditionalist,’ the governor said. ‘Marriage is between a man and a woman. And I think as you”ve heard me say children prosper best in homes with a mother and a father.’

In a letter sent to the governor following the news conference, Bishop Thomas J.more

How to write more effective technical product brochures

Posted on April 25, 2009

How to write more effective technical product brochures.
When I was the advertising manager for a process equipment manufacturer, one of my responsibilities was to serve as liaison between the advertising agency we hired to write our ads and product brochures and our staff engineers.The engineers, because of their technical expertise in the subject matter, were responsible for reviewing the agency”s work. As is often the case in our industry, the engineers complained that those ‘ad types’ at the agency didn”t understand the product or the audience — and that their copy was way off base.The agency countered that engineers may know technology but don”t know writing, marketing, design, or selling — and that they wanted to cram the brochures with too much unnecessary detail that would dilute the sales message.Who was right? The fact is, both arguments have some merit.On the agency side, ad agency folk often have a flair for creative, colorful communication, which can help a brochure gain attention and be noticed.On the other hand, clients — especially the engineers who review the agency”s brochure copy — often complain, sometimes correctly, that the agency”s brochure copy is superficial.Laziness is often the cause.more

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