Partygaming Magazine Ads Pulled By UK Advertising Standards Authority

Posted on May 28, 2009

Partygaming Magazine Ads Pulled By UK Advertising Standards Authority.
The UK Advertising Standards Authority this week lists iGlobal Media Marketing (a forerunner and subsidiary of the PartyGaming group) among its banned adverts following a review on a single complaint that the content was misleading and could not be substantiated. The ASA details the case, identifying the disputed material as a magazine ad for a gaming website which stated: ‘WARNING! BE CAREFUL WHERE YOU WIN PLAYERS WIN MORE AT PARTYPOKER’. Text in the body copy asserted: ‘Play for a $2m guaranteed prize pool … find out why more people love to win at PartyPoker.com*.’ The asterisk was linked to small print that stated ‘Poker Players Research Ltd Opinion Poll, May 08, Sample size 10 000′. This ad generated one complaint, which challenged the headline ‘Players Win More at PartyPoker’ and the statement: ‘…more

Timeshare complaints: Firms agree to pay restitution

Posted on May 27, 2009

Timeshare complaints: Firms agree to pay restitution.
Two affiliated West Palm Beach timeshare companies will pay consumers $190,483 in restitution as part of a settlement over their marketing and advertising practices, Florida Attorney General Bill McCollum announced Friday.

Timeshare Travels Inc. and World Timeshares Inc. were not promoting timeshare listings as aggressively as they had promised, state regulators said, and charged an exorbitant advertising fee. Along with consumer reimbursement, World Timeshares also agreed to no longer solicit customers for timeshare resales. AARP”s Florida office praised the settlement, as the majority of complaints came from senior citizens.

— Diane C. Lade

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Advertising perceived negatively in society

Posted on May 27, 2009

Advertising perceived negatively in society.
There is a ‘bad picture’ of advertising in society, according to recent Sri Lanka Advertising and Creativity School graduate, Ravindra Silva. Speaking at the first graduation ceremony of the school held at BMICH recently, Mr. Silva also went on to note that the school, although not facilitating a complete change in his life, did in fact inculcate within him ‘very small things’ which make up contemporary advertising.

Using a well recognised local chant, “Sri Lanka can”, to sum up his remarks and imply a brighter, more international, future for the local advertising industry, he also alluded to personally benefiting from subject matter which allowed him to “see things differently”, think of products as stories and identify how to gain employment in advertising agencies.

Chief Guest at this graduation, President of the Accredited Association of Advertising Agencies (4A”s) of Sri Lanka, Laila Gunesekere Martenstyn, noted that this was the first such programme that has ’succeeded for this long’, further indicating that the course”s success was due to ‘the brains behind [the school] Dilith [Jayaweera]‘.more

News Is Dying Because Advertising Is Dying

Posted on May 26, 2009

News Is Dying Because Advertising Is Dying.
Today”s idea: Behind the demise of traditional media in the Internet age is the utter failure of the advertising on which they mistakenly relied, a Wharton professor writes. The Web ’shatters’ traditional advertising because users don”t need it. They have better ways to find information about what to buy.

Internet | People on the Web neither want, need nor trust advertising, writes Eric Clemons, an information management professor at the University of Pennsylvania”s Wharton School, in a much-commented-upon post at TechCrunch. And the reason they don”t like ads is simple: they can find out what they need to know about whatever they want to buy via other virtual means — ‘community content,’ professional and peer reviews and the like. They certainly don”t need Google search results that advertisers pay for, he says, calling that a form of ‘misdirection.’

So take note, news and other sites relying on ads for salvation: there won”t be enough revenue, even after the recession, for with so many sites competing for ads, ‘prices will be driven lower and lower, for everyone but Google.’ And for those expecting a ‘free lunch’ of ad-supported content, as the Economist observes in a separate article, ‘the lesson of two internet bubbles is that somebody somewhere is going to have to pick up the tab.’ [TechCrunch]

More Recommended Reading:

How Newspapers Shot Themselves With Their Own Gun (the A.P.) – Paul Farhi, American Journalism Review Scenes From Lagos, Africa”s Mega-City (five parts) – Will Connors, Slate Why Aiding Is Abetting African Misery – Dambisa Moyo, Guernica Sumatra”s Killer Tigers Turn to Humans for Food – Lucy Williamson, BBC The U.S.more

Still More News About the News

Posted on May 26, 2009

Still More News About the News.
Advertising, here and everywhere, has continued to decline for many reasons well outside of local control. It almost seems that the retreat from newspaper advertising preceded retail sales losses, and might even have caused them. You”d think that when business is bad, it”s time to advertise, but advertisers haven”t seen it that way for many years now. (We”re happy to be able to report, by the way, that the ongoing campaign by a very small number of extremist fanatical crackpots-not to mince words-to persuade Planet advertisers to cancel seems to have had no effect at all. If anything, it”s strengthened the resolve of a growing loyal band who have been offended by the anti-Planet letters and haranguing telephone calls they”ve been getting from the lunatic fringe to keep on advertising.) It”s reasonable to expect that as the economy picks up, if it ever does, advertising might also pick up.more

Google Revenue Falls

Posted on May 25, 2009

Google Revenue Falls.
But officials say Google is holding up much better than other advertising driven businesses, like the newspaper industry.
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This material may not be published, broadcast, rewritten or redistributed. Next News Story:
Roads Reopen After Morning Crash .more

Outdoor Advertising: Key Trends and Outlook

Posted on May 24, 2009

Outdoor Advertising: Key Trends and Outlook.
Despite our expectations for weak results through 2009, outdoor advertising should be able to maintain longer-term stability. Audiences are stable and prices are relatively low compared to other local media. In addition, inventories are generally under control, as regulation provides a meaningful barrier to the creation of new signs. + … Report Type: Special ReportCompany(ies):News Corporation, The Walt Disney Company, R.H. Donnelley, Inc., The Interpublic Group of Cos., Inc., CBS Corporation, Cox Communications, Inc., McClatchy Company, Time Warner, Inc., R. H. Donnelley Corporation, Univision Communications, Inc., Belo Corporation, Omnicom Group Inc., Viacom, Inc., Hearst-Argyle Television, Inc.Ticker(s):CBS , BLC , VIA , TWX , NWS , DIS , RHDC , OMC , MNI , IPG , HTV Issuer:Viacom, Inc.Free Sample: Click Here to Download .more

Community newspapers remain healthy

Posted on May 24, 2009

Community newspapers remain healthy.
‘The franchise for the local paper is the collection process, news and advertising. Main Street and town hall and the local high school are our domain. Ask me to describe the formula for the successful local newspaper and I”ll say the same thing I have said for 30 years. It is the owner”s manual for the community. If it is important to the readers then it needs to be important to us. That means finding room for every important story and staying until the lights are out at the school board meetings. And yes, we may have to upset the mayor by asking the hard questions,’ Peterson, who has been a consultant to community newspapers since 1993, continued. When people refer to the paper we want them to be talking about us. If we are doing our job we have covered all the bases in news and advertising and recorded our bit of history for the week.more

Vizi and Pesach Lattin Vow to Fight Fraud in Interactive Advertising

Posted on May 24, 2009

Vizi and Pesach Lattin Vow to Fight Fraud in Interactive Advertising.
This is the first time any major network has shown examples of catching major fraud on their network and come out to attack and take on advertising fraud directly. After noticing that the publisher was committing fraud for a few days, Lattin decided to take steps to track and monitor this and several other questionable publishers until he had the evidence to show exactly what was happening.

‘I”m completely sick and tired of much of the industry”s response to this,’ said Lattin. ‘Fraud coming from advertisers and publishers is rampant throughout the industry, and some networks are ignoring it as long as they make money.’ According to Lattin, in the last six months these problems in interactive advertising have become even more severe as people become desperate about the economy.more

IAC”s Diller: Looking For Buys, But Not Much There

Posted on May 23, 2009

IAC”s Diller: Looking For Buys, But Not Much There.
Diller also said that Internet advertising will remain down for a while. ‘Advertising is not going to be a leading way out,’ Diller said. ‘In fact, Internet advertising is down 10-20 percent, we may see some little areas of improvement, but that”s all.’

Diller said the one transaction subscription business InterActive has, match.com, ‘is booming.’

InterActive has more than 35 Internet brands, including Match.com, Citysearch, and Ask.com.

In August of 2008, the company was divided into four publicly traded entities and IAC announced a one-for-two reverse stock split. The reverse split meant that for every two shares of IAC held before the spin-offs, investors hold one share of IAC.

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