The RPG Advertising Dilemma
Posted on August 11, 2009
The RPG Advertising Dilemma.
There is a reason why advertisement is big business. The way a product is marketed can easily lead to its success or failure.
The movie industry knows this better than anyone, and they have developed a formula that has worked out pretty well for them. Grab some Hollywood stars, jumble together some pivotal scenes, mix in moving music, and add the guy who does all those dramatic voice overs and you have yourself a potential blockbuster.
Unfortunately for many game developers - especially RPG developers - the same recipe can not be simply transferred over.
The issue facing RPG games is that they”re simply too long.
Movies are easily marketable because at 2 hours, they”re a relatively quick and instant source of entertainment.more
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